I don't know who thought of it first, but it looks like if you're running a conference or product launch this year, you need to include "Hero" in the title.

Microsoft have been running their Heroes Happen {here} launch of Windows Server 2008, SQL Server 2008 and Visual Studio 2008 over the last few months.

Now I've just received an email from IBM telling me about their Rational Software Development Conference - "Where teams are R-Heroes" (no, I'm not making this up).

And like Microsoft, IBM Rational have names for their R-Heroes too.

I think this just goes to show how bad things can get when the marketing guys have too much spare time.

And what's up with those curly braces? If we had some VB events, should they have named it "Heroes Happen Begin Here End Here" ?